A Digital Transformation approach needs to be integrated into all sectors of a company, fundamentally changing how it functions and delivers value to its customers. It is a cultural shift that demands organisations to challenge the status quo to be successful constantly.
Digital Transformation can involve reworking products, processes, and strategies within the organisation by leveraging digital technology. It requires an assessment and redesign of most, if not all, areas within a corporation; its Supply Chain (SC) and workflow, the skills of its employees, board-level discussion processes, customer interactions, and its value to stakeholders.
It reduces the processes that a company does or could do today, automates people’s work and turns it into software; what remains of all this process is the data collected. It allows organisations to see their business through the lens of such data rather than the process itself.
It must be clear that technology is an essential means within the digital transformation of any business. Companies must assume the main change has to do with the organisation’s culture, not only with new technologies.
The data makes it clear that people matter and customer’s experience matters the most. For instance, instead of viewing a customer’s service as a set of processes initiated by the customer or organisation, the customer data forces the organisation to think about the customer experience.
The company experts cannot reduce the Digital Transformation to using a corporate email, a management system or implementing a Customer Relationship Management (CRM) solution, usually aimed at managing three primary areas: commercial management, marketing and after-sales service or customer service.
The use of a CRM is part of a customer-oriented strategy in which all actions have the ultimate goal of improving attention and relationships with customers and potentials. This transformation begins with a change in the company’s mentality, moving towards a model of innovation and efficiency.
Digital Transformation helps an organisation to keep pace with emerging customer’s demands, keeping them going into the future. Digital Transformation enables organisations to compete better in an economic environment that is constantly changing as technology evolves.
Every corporation must evolve and adopt digital devices that will allow them to keep pace with the market. Without digital development, companies can place behind their competitors, which will take them out of the market in the long run.
Furthermore, suppose the main objective of any economic entity is to satisfy customers’ needs, with the increase in digital activity on a day-to-day basis. In that case, the buyers’ demand will increase as well. Companies must be prepared for it in advance.
In the past few years, we have seen tools that became in high demand in a field struggling to keep up with its growth. Hereafter are five examples:
· Big Data.
· Cloud Computing.
· Development and Operations (DevOps.)
· Internet of Things.
· Machine Learning and Artificial Intelligence.
The technology industry is in a phase of fast-tracking transformation, and it is more vital than ever that we continue to expand our knowledge and development on Digital Transformation.
Summing up: Digital transformation must be a progressive but constant process at the same time. Companies can no longer postpone their Digital Transformation if they intend to compete in a changing and increasingly demanding market.
Is Digital Transformation a priority for your organisation?
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