Social Media is the most powerful tool for communication, as it's building more influential societies around the world. Seventy-five percent of adults use Social Media of some type.
Social Media is a Marketing tool with great benefits for your brand: it’s cheap, has significant potential for reaching leads and generates a wide audience for your business. Some popular tools:
• LinkedIn enables to connect with like-minded members with high-qualified expertise.
• YouTube allows broadcasting the achievements.
• Facebook and WhatsApp groups can create innovative educational spaces.
• Twitter allows announcing and sharing news, ideas and resources with the audience.
Social Media has become an unreplaceable Marking tool. When recruiting, interviewing or hiring, employers are less likely to interview a candidate they can't find online. Social networking is contributing greatly to marketing strategies.
Best practices. It is now essential to implement in your company an enforce-rule for using Social Media. To be responsible means you think about Social Media as an opportunity to create and maintain an emotional connection with your audience and that you recognise your social profile does reflect back both, you personally and the organisations you lead or work for.
Your words have a bigger impact than you think. The fact is that Social Media, when used in the right way, works on your own trust and benefit. Organisations must educate managers and personnel to be responsible for the data generated by your business.
The consequences of an irresponsible use of Social Media. According to the American Psychiatric Association, someone who lacks control over the use of Internet and Social Media, have a cyber-pathology, as it leads to distress, mood changes, social problems; people no longer connect with their families, start feeling isolated, depressed, and impaired sleep, as the consequence of not being able to check his Social Media platforms every minute. And who are most at risk? Young people, singles and those with a low self-esteem.
When employees make an excessive or inappropriate use of Social networking sites, it carries terrible consequences. Employers are struggling to find the solution between prohibiting or allowing these practices; Social Media ban was launched with the intention to fight back hackers. Enterprise security teams need to ensure that there is no leakage of susceptible data, to travel outside controlled area via social networks.
The frequent use of social media networks, working from home or when travelling, and the Internet of Things (IoT), means that cybersecurity is not the responsibility of your company IT department or government, and ensure that your company policies cover the acceptable use of Social Media in the workplace.
TRENDS IN THE NEAR FUTURE. The concept of Social Media Marketing is likely to stay. Future will witness huge changes in specific platforms. All we need is the right usage and control over it. Artificial Intelligence, Learning Machines and Blockchain will dominate for certain the near future, but Social Media and Video Content Marketing will dictate the pathway.
Clearly, the video is the dominant form of content grabbing your audience's attention. The latest trends to which best display your content are:
• YouTube has more than 5 billion video views each day.
• Facebook: around 500 million people watch the video every day.
• Twitter: 82% of Twitter's audience watches video content.
• Snapchat: generates 10 billion video views every single day.