Worldwide factors are quickly transforming the Industry in general. These shifts are having an impact on both brick-and-mortar and online retailers. Therefore, we need to change our processes through Digitalisation and Artificial Intelligence (AI) to outstand our businesses.
AI and Digitalisation working as one
AI is the development of computer systems capable of performing tasks related to human intelligence, such as decision-making, visual perception, speech recognition, and translation between languages. When considering the countless data to analyse in our operations, it is almost impossible for a human being to carry on with the constant changes of algorithms in the top advertising platforms today (Google and Facebook.) Support your work through these technologies.
The kind of tasks our experts must handle means:
- The customers do not receive what they demand and deserve.
- It is now challenging to stay near to our customer.
- The customer’s behaviour and demands are continually changing. Preferences, style of shopping, place or channels to shop, they claim for a personalised service or smooth dealings, and much more.
We need to find the balance!
How could we stick to the Marketing premises: deliver the right message at the right time to the right audience and to personalise those services?
The primary responsibility of a brand is, above all, to connect to the customer; therefore, implementing AI to our Digital Marketing program should be our next step to get far-better-reaching customer’s satisfaction whilst accomplishing successful-profitmaking outcomes fast. We should take advantage of Digitalisation through AI technology, as no human can do this effort error-free, at speed and scale it.
Companies implementing AI to their Marketing processes are not only facing the pressure of keeping up their customer base but the cost of finding, adding and keeping new customers. They decided to apply an alternative solution like the latest platform and applications to their brand-limiting-legacy data tools and practices to operate fast-functioning Marketing campaigns.
They would escalate its marketing and product offer and decision-making, responding to real-time customer’s behaviour, to finally free up teams to dedicate precious time on discovering efficient strategies, to explore new opportunities, and accomplish new capabilities.
For instance, we count on Albert’s digital abilities, a self-learning solution to execute autonomously and at speed error-free your Digital Marketing with more determination, accuracy, intelligence, efficacy. Many say that Albert could become our autonomous supporter on long-tiring-manual tasks.
AI devices like Albert provides timely and effective feedback and direction on creative assets so that the marketing team could adjust and optimise messaging and deliver the best possible customer experience. This kind of technology is disrupting the Digital Marketing environment leading the next AI Revolution.
FINAL COMMENTS: a business must always get close to its customer relationship. There are so many ‘solutions’ that the challenge is how to start and how to know what is right for your business. Furthermore, the integration of your legacy tech to the new techno is vital. Solutions like Albert are ideal because it quickly can assimilate our existing tech to the connections it makes directly to Social Media and digital platforms.
Take the challenge to do something different to deliver new results and continue to scale. Business and marketers must take action and set up now for what is coming, or they will be left behind.
Dave Food
Prophetic Technology
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