Millennials are a generation with a mobile-first mentality and an over-appealing to tech-driven nature. Millennials were born from 1981 to 1996 and are now 41 to 26 years old. This generation is halfway between the last years of the classroom and the workplace. Millennials are currently the largest adult group worldwide equivalent to 23% of the global population.
They are the most knowledgeable of all generations, with nearly 25% having post-secondary education reason why they become increasingly influential. Millennials think differently about how someone should make money and how corporates should treat employees and customers; they are usually associated more with the new progressive view.
There are more Millennials than other generations in the workforce, with an expected trillion in income by 2022. In the USA, Millennial per capita spending will escalate to over 10% by 2025. Millennials are the first UK 30-somethings to earn less than past generations.
How to effectively and efficiently market to Millennials
Millennials are all about the long-term potential. Many Millennials have not reached their purchasing peak power because they are compromised with student loans or starting a family. Brands realise the importance of gaining their attention and loyalty early but not all kinds of marketing messages will easily attract them. They understand how important their demographic is to brand sales, and they will connect to advertising patterns designed around actual content.
*Be authentic - Millennials expect authenticity and diversity from everything in their environment. Because Millennials are forward thinkers and risk-takers, they expect the same from their food; so, they are also the most concerned about how nutrition influences their health.
When marketing your brand to Millennials, consider that most of them ponder being gourmets; it is essential to always look for new and diverse ethnic flavours and search for new ways to prepare 'old' ingredients to give them several food choices.
*Transparency is vital - Transparency is crucial when marketing to Millennials; they highly appreciate transparency in companies that demonstrate social and environmental responsibility, as they want to feel their purchasing decisions not only influence their life but the lives of others. This generation has virtually any information you can imagine at fingertips; keeping things honest, simple, and natural is especially important to the Millennial who asks for that holistic experience.
*Influencer Marketing - Collaborate with well-known social influencers today, as they are more inspirational and engaging to the community.
Influencers are becoming more important to Millennials in this era of Digital Marketing and Social Media. When influencers promote a brand, Millennials feel their content is more reliable, as a comrade recommending a product and not as an ad. Brands and influencers should build the right partnership to keep the correct tone and voice to stay away from looking risky or imposing among target customers.
*Use reviews to understand your customer - Experts indicate that about 40% of Millennials examine online reviews before buying. Other consumers review how you answer them; Millennials largely verify such reviews. Give feedback on your customers' studies to show you care.
*Create instant worthy content - Millennials like to see themselves in the media as a consumer group; measure the engagement and responses to identify what resonates best with them, a group under one umbrella to come along with your brand, for instance, on Instagram Focus on user-produced content to tell your brand story. Millennials hope to make the most out of every experience and will take the time to do the research that supports that goal. If the content, the message, and the videos look like an ad, consumers will skip it fast; therefore, what they watch must be authentic.
*Heighten content for Social Media - Social Media presence is everything today. Statistics show that Millennials are a large Instagram, Twitter, Facebook and other platforms users eager for brand education through these via. Centre your Marketing expend on connecting them via social platforms. It will drive the most sizable traffic back to your brand and publishers
The best thing about Millennials is that they often express themselves, ask questions through Social Media and expect an immediate reply from your Marketing team. You will, for sure, watch an exponential growth in sales among people you interacted with all through the Marketing process.
Enhancing your content is also crucial, as shares on captioned short videos will nail viewers the first ten seconds of content. Brief videos will catch Millennials' attention even with the sound off.
*Word of Mouth - This procedure holds on much meaning for Millennials. They are more likely to pay attention to a friend's or colleague's advice to buy and try a product than they do when a print ad. That important is your way of marketing; someone who pushes your product, Word of Mouth passing along gains others' trust.
*Technology and Social influence must be easy to adopt - Millennials are always the first to adopt new technology access and services. They interact with data differently across several platforms. Therefore, you must design your Marketing strategies to engage across a range of devices and applications to meet the consumers' needs, from the use of attractive snapshots and video content to the inclusion of entertaining or significant copy. Above all, content must be a relevant and easy to use technology, always highlighting new thinking and cutting-edge technology to fulfil Millennials' instant satisfaction.
*Millennials' purchasing habits - Millennials' buying habits rank first as unforgettable experiences and social identity. Brands making a difference easy attract Millennials to align themselves with corporations doing good for the world and exercise their purchasing power to support those that have related values. Brands that please their values will rise higher.
*Express your purpose first, then your product - Millennials need to know first the intention of your company, so do everything possible to offer solutions for the well-being and health of others. Philanthropy should be at the centre of your company culture; try collaborating with non-profit, charity organisations. Let people know that when they buy a particular product, some money goes out to donations, becoming an excellent collaborative cause between you two.
Further thoughts: Understand your Millennials, make a difference and be a transforming leader with wholesome products, a healthy standard of living, and the virtuous joy of helping others; this generation will prize you for it.
Are you placing Millennials at the top of your Marketing?
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