To be competitive in this rapidly changing world and to meet the ever-varying demands of your customer, you urgently need to transform your business digitally. Recent studies reveal startling results that the 90% of Digital transformations end in catastrophe and do not meet the needs of the market.
What is holding back this Digital transformation?
Leaders cannot drive the cultural elements to support a Digital change is one of the causes of these adverse outcomes. Consequently, it is not strategy or technological implementation that fail, but the wrong attitude or approach from your people when you as a leader fail to communicate the need for transforming your processes, therefore, your team will not back your idea of a transformation. Your business will not digitally convert until your people do!
It is just the time to transform your strategy when revolutionising the cultural mindset in your company. Stop focusing only on your efforts to build and implement new systems or procedures. No approach is that good if leaders do no engage with their staff to find out the hard way to digitally transform your processes.
What does a leader need to succeed when creating a Digital Culture?
Encouraging new cultural characteristics in your team requires a shift in values, mindsets and behaviours, to support a strategy to create a Digital Culture today:
Focus on desired behaviour and mindset transformation to engage your team, and before long you'll start to see results. Do not forget to reward the new transformation efforts from your workforce.
Make your leadership transparent and open to communicate strategy and priorities, while making your team feel comfortable to share ideas.
Be receptive and agile when implementing new Digital changes if you want customer experience to improve.
Make your transformation employing cross-functional-connected teams.
Keep in mind, you and your team, that these Digital changes are made to creating customer value.
Risk-taking and innovation imply for your team the need to quickly learn new strategies, and above all, not to be afraid of mistakes, as learning from errors make it easy to adapt to changes.
CONCLUSIONS: Leaders need to demonstrate, be aware, and accept how each decision being made impacts the customer experience. If you want it to be the centre of every single organisational effort, you have to make the customer experience a big deal.
People across the organisation will quickly recognise your leadership, their mindsets then shift, and your team is now ready to support the next Digital transformation, putting the customer satisfaction at the top. This newly behaviour acquired multiplies, and a new cultural pattern takes root within your company.
Dave Food
